What began as a seemingly-impromptu homage to a throwaway Jim Carrey line in the movie Dumb and Dumber has taken on a life of its own.
It’s gotten to the point over the course of three months where the oft-repeated “little bit of the bubbly” phrase is now the name of a sparkling wine endorsed by AEW World champion Chris Jericho.
And so far, business appears to be booming.
Jericho, who introduced the product during Wednesday’s AEW Dynamite, wrote in an Instagram post on Saturday that sales of the wine have already reached quintuple digits.
“Unbelievable to hear that #ALittleBitOfTheBubbly sold 10,000 bottles in just over 2 days!”, he wrote. “The demand was so crazy that you crashed 19 servers on the Bubbly website!! Thanks to all of you who wanted to be a part of this libation sensation…Order yours now at littlebitofthebubbly.com!”
Jericho introduced the “a little bit of the bubbly” phrase into wrestling parlance after becoming the first AEW World champion in the main event of All Out on August 31. The mention came during a video shot backstage in which he riffed on everyone and everything in sight.