Since debuting the Firefly Fun House Segments on 22nd April ‘The Fiend’ Bray Wyatt has been one of the most popular acts in WWE amongst professional wrestling fans. Wyatt has been praised for the unique segments, in which he can quickly transition from being playful and comedic to outright sinister. The Superstar has only grown in popularity following his in-ring return at SummerSlam, a run that culminated with Wyatt capturing the Universal Championship for the first time.
His popularity has also provided a new revenue stream for WWE, and they have capitalised upon it, releasing a variety of merchandise for The Eater Of Worlds. Wrestling fans can purchase anything from masks, scarfs, varsity jackets to t-shirts – you can even wear “The Fiend” Bray Wyatt socks!
The amount of merchandise available has combined with Wyatt’s popularity to make him the top merchandise seller in WWE, according to Dave Meltzer. After his in-ring return The Fiend’s merchandise would quickly sell out, with t-shirts often being unavailable for up to two weeks while they were re-stocked.