Dave Meltzer reports that Double or Nothing did 98,000 buys between television and digital PPV services, with Meltzer noting a "50/50 split" between those two avenues. Making Double or Nothing's total more encouraging was its higher price point, as the traditional pay-per-view version cost $60.
The 98,000 factors in conventional pay-per-view outlets, as well as B/R Live, Fite and ITV Box Office. An estimated two-thirds of the buyers came from the United States and the UK.
The number is nearly 40,000 buys higher than the most-bought PPV in Impact Wrestling history (Genesis 2006 at roughly 60,000), and pre-replay buys, is on the cusp of topping ECW's most-bought event ever (Heat Wave 1999, at 99,000).
Meltzer adds that no pay-per-view without the benefit of regular TV exposure has done numbers quite like this in a decade and a half, when then-UFC star Tito Ortiz did big business in fights with Ken Shamrock and Chuck Liddell, in 2002 and 2004, respectively.