Drew McIntyre: Everything Is Competition For WWE

In the face of gains in ‘the key demos’ from AEW, and fighting for viewership against NFL, NBA, MLB, and NHL amongst others, WWE have long trotted out the line that ‘everything is competition’, but former WWE Champion Drew McIntyre has revealed how deep this idea goes.

Speaking to Esquire Middle East, McIntyre said the following when talking about competition:

“They should be part of your mind, but I see competition with everybody. If I’m on RAW, I don’t just see other companies as competition, I see SmackDown as competition. I want to produce the best show possible and keep my eyes on the ratings, etc. It doesn’t matter where I am, the show I’m on. In my mind, everybody should be thinking we’re competing with literally everyone including the other brands, including NXT, including other companies. And if you’ve got that competitive spirit, it’s going to be better for yourself as a brand and better for the fans.”

Despite competing against everyone and everything, McIntyre is happy with the current state of wrestling across the board:

“I’m excited wrestling is healthy once again. When I started, independent wrestling was non-existent. We had to start a Scottish wrestling scene, when I was a kid I helped build up the UK scene, which is amazing now because of NXT UK, but it wasn’t then. I travelled the world and I saw what it was like back then, and independent wrestling was still miniscule.

“And to see how far it’s evolved to see how big the talent is, and to see so many superstars and wrestlers across the world have a full-time living in wrestling. It’s just unbelievable. And that’s what it comes down to for me is that wrestling is healthy and a lot of my friends have full time jobs now.”