Love him or hate him, you can’t deny the fact that John Cena led the WWE through the mid 2000s and 2010s. A marquee name for WWE to build the company around, Cena is part of a long list that includes Bruno Sammartino, Hulk Hogan, and Steve Austin.
When asked by the It's Our House podcast who the ‘next Cena’ of the wrestling business could be, former WCW chief Eric Bischoff had only one name; Cody Rhodes.
“I think when you talk about somebody who has the potential to transcend the business, that means to become a bigger star, or at least a star outside of the wrestling business as inside of the wrestling business. That's how John Cena became a big star because everywhere you looked, including WWE, but outside of WWE, you would see John Cena. He became that.
“WWE was preaching outside of the choir. And they connected with people that they weren't connected with just on the wrestling show by using John Cena because he had that potential and ability to transcend the business in that regard. I think Cody Rhodes has the same potential.”
Whether you agree with it or not, AEW pushes Rhodes as their biggest star, and with outside ventures such as The Go Big Show on TBS, and his match against Shaq on last week’s AEW: Dynamite the name value around ‘Cody Rhodes’ has good footing already. Whether he can become 'the next Cena' is anyone's guess though.