How Much Profit AEW Are Predicted To Make In 2025 Revealed

All Elite Wrestling’s new media rights deal with Warner Bros. Discovery will potentially see the promotion become profitable, with the new deal set to be worth over $500 million across three guaranteed years. 

Writing in the Wrestling Observer Newsletter, Dave Meltzer has crunched the numbers to predict what sort of profits AEW could make in 2025, with Meltzer suggesting AEW could stand to make between $61 million to $76 million in profit.

Meltzer suggests that the company lost between $20-$34 million in 2023, with similar losses expected in 2024. Factoring this - which factors conservative estimates for ticket revenues, merchandise, PPV sales (for an increased PPV calendar) contracts, expenses etc. - then adding $95 million from the new deal then that would leave AEW between $61-$76 million in the black, with similar profits possible in 2026 and 2027.

Of course, with this new deal then it should be assumed that AEW will have the space to place additional outlays on contracts, whilst having increased expenses with regards to front office and backstage expenditures, as well as spending more on various other departments to help fund growth for AEW. Meltzer also suggests that some of this extra money could go on talent acquisitions and television production improvements as well.

Should AEW hit these proposed numbers then they would be the only professional wrestling company outside of WWE to turn a profit of over $60 million in a year. Only WCW have come close, with massive profits registered in 1997 and 1998. These numbers only factor in the reported new deal from WBD for Dynamite and Collision, and if AEW do indeed sort a deal with an outside network for the rumoured Shockwave programme then these numbers could potentially increase.