It appears that WWE are planning to open a 'talent brand management' department.
This report comes to us from the latest Wrestling Observer Newsletter and to avoid any kind of doubt, here's what Dave Meltzer has found out: "The company is opening a Talent Brand Management department. The idea is to directly oversee all branding (this would include social media) of talent on platforms both with WWE and outside WWE. You know, like companies do with all independent contractors.
"They will work to establish a clear identity for the individuals, grow their brands both inside and outside of WWE, manage external agencies and parties representing WWE talent (this is a key), establish ways to track growth of talent brands, establish rate cards for talent outside of WWE working, and establish new opportunities for talent. They are looking for a Vice President and a Director to head the division. The heads of the department will report to Stephanie McMahon, who hasn’t overseen an actual department since she left creative."