Jim Ross Thinks WWE's Booking Has 'Gotten A Little Stale'

Jim Ross believes WWE's booking and creativity strategy has 'gotten a little stale' and will take some time to refresh the roster with young stars.

Having spent decades with WWE, JR now works with All Elite Wrestling, and has seen the best and worst of his former employers during his tenure with Vince McMahon's promotion.

While JR has been critical of WWE's creativity, the iconic announcer believes they are starting to make headway in producing new stars for their shows.

Speaking on the latest episode of Grillin' JR, he said: "I think the WWE’s booking has just gotten a little stale. They’re trying desperately, as you see on NXT and so forth, to get younger. I think Big E, he’s not a young pup but he’s a new face in that role, and I think that’s what they’re trying to do. It’s like starting the race a little late in the game, it’s going to take a little while to catch up and develop young stars.

"I said this a million times on the show at nauseam, wrestling fans love new. They love surprises, they love things that they can’t call, and I believe that to this very day. No matter what their age is, they love surprises.

"WWE has got a lot of really good, young talents but it’s going to take a while for those talents to realize you’ve got to be a main eventer and raise your level of performance in every aspect of what you do. From your ring entrance, to your ring attire, to your music, finish hold, how you sell, everything. Everything changes and everything has to be elevated, and I think it’s going to take a while."

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