WWE's audience has continued to age in recent years. A 2017 report by Magna Global for the Sports Business Journal noted the median age of a pro wrestling TV viewer had jumped from 28 in 2000 to 54 in 2016 and WWE continues to draw much of its viewership from the 50+ demographic.
WWE Chief Revenue Officer Nick Khan recently spoke to Forbes about how the company plans to attract a younger audience.
"That's a lifelong, career-long desire," Khan said. "No matter when people start watching, they're always going to obviously get older, so you always have to figure out a new way to get young people in. So what we're in the middle of - the Bad Bunny thing... that's obviously tailored towards a young audience. We're in the process now of developing a number of different animated properties, some with the desired demographic of 2 to 6 years old, so the thought is to get kids in young. We're also reevaluating our entire gaming strategy.
"So I'm not convinced that there are a group of 15-year-olds watching linear television who just don't happen to be watching us. They're finding our content elsewhere, and we have to get to them before they're even 15, to make sure we have a chance to win over new fans so when the other fans start to phase out and get older, we always have a new population coming in."