Report: WWE's Performance On Peacock Considered "Exceptional"
Positives for WWE and Peacock
WWE's partnership with Peacock appears to have benefited both companies.
WWE and NBCUniversal agreed to a $1 billion deal earlier this year which resulted in Peacock becoming the exclusive home of the WWE Network in the United States.
In speaking to a source connected to Peacock, Fightful Select noted WWE's performance on the streaming service has appeared to be "exceptional." More people than ever before have watched WWE pay-per-views as a result of the move and the relationship between WWE and Peacock has been good.
There has been "heavy criticism" within WWE over Peacock, however, largely because the streaming service is less user-friendly and less polished than the WWE Network.
There was also a slight issue between Peacock and WWE's TV partners, FOX and USA Network, during SummerSlam as Andrew Zarian of the Mat Men Pro Wrestling Podcast told Fightful that the streaming service did not allow WWE's TV partners to post videos from the August pay-per-view on social media. They were instead restricted to posting GIFs.
WWE President Nick Khan previously noted that WWE's viewership of pay-per-views had dramatically increased in 2021 compared to 2020, with Backlash being 26 percent up from last year while Money In The Bank was 46 percent up.