Since he moved to the main roster earlier this year, Riddle has been regularly featured on Friday Night SmackDown. He opened his account on the blue brand in a match with the Intercontinental Champion AJ Styles and has since appeared on WWE programming weekly, facing the likes of King Corbin, Sheamus and John Morrison.
Riddle has portrayed more of a comedic character in backstage segments over the past couple of weeks and Dave Meltzer reported on Wrestling Observer Radio that Vince McMahon doesn't understand The Original Bro's gimmick, but he likes him and thinks he's very funny.
Meltzer said: "So Vince doesn't understand Matt Riddle's gimmick. The bro's thing or anything, right? But if you watch the last couple of weeks of TV you will understand this. Vince thinks that Matt Riddle is very funny in his own weird way. So, Vince likes the guy. I don't know that they want to push him to a main event, but he likes the guy on TV doing this stuff because Vince probably never saw Fast Times at Ridgemont High and doesn't realise that he’s doing a 40-year-old character - You know, Jeff Spicoli from that movie - and probably thinks that this is like really unique and funny and everything like that. And so he wants this character. He likes Matt Riddle."