Stephanie McMahon Named Forbes' #2 Most Influential Chief Marketing Officer

WWE's Stephanie McMahon has been named as the number two most influential Chief Marketing Officer in the world by Forbes.

Forbes recognises and lists the top 50 CMOs across the globe each year and have listed WWE's Chief Brand Officer McMahon as one of the most prestigious names among their 50. Only Bozoma Saint John, the CMO for Netflix, was ahead of McMahon having earned the top spot.

Forbes' article read:

"While she may be the only CMO with 'professional wrestler' on her resume, Stephanie McMahon an influential marketer far beyond the WWE ring. Along with overseeing the creation of the bio-secure 'ThunderDome' during the Covid-19 crisis, McMahon also helped drive fan engagement for live and streaming matches, navigated the return to in-person events in July and built one of the largest TikTok followings for a sports property.

"McMahon has also led cross-company collaborations. To help Netflix promote its Army Of The Dead show, WWE had zombies circle the ring and become part of the show. And earlier this month, the WWE partnered with Connor’s Cure and The V Foundation to raise money for fighting pediatric cancer. She’s also helped The Ad Council with its vaccine marketing including PSAs for people to learn more about their options for getting vaccinated."

McMahon was also number two on the list in 2020.