Sugar Dunkerton Recalls Being Told WWE Aren't A Wrestling Company By Backstage Producer

WWE isn’t ‘pro wrestling’ it’s ‘sports entertainment’ pal, but whilst most of this just see it as a buzzword for WWE to market their product, it is apparently close to the truth.

So says indie wrestler Sugar Dunkerton, best known for his run in AEW as ‘Pineapple Pete’ in early 2020. Aside from his AEW work, Suge D has also done extra work with WWE, revealing on Fightful’s Not The List Ya Boy show that he was told WWE is not a wrestling company:

"WWE is in a very, very unique situation in their rebuild. WWE, now more than ever, handles itself like a corporation corporation," said Suge D. "We knew that, but especially behind the scenes, when we looked at how they're trimming the fat, how they're trying to get the dollar amount to look a certain way when they do investor calls, all this and all that. Here's the biggest thing that I'm noticing right now, and a lot of it is in relation to NXT. I think that they're in a position now where it's like, 'Okay, we got all this money coming in, we have these things going on.' - I remember going to do extra work for them one day, and now more than ever, one of the things that one of the agents said makes more sense to me looking at this era WWE right now; 'We are not a wrestling company. We just happen to be an entertainment company that has a ring in the centre of it.’"

H/T: Fightful