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WWE Agrees Exclusive Trading Card Deal With The Panini Group

New trading card partners

WWE announced today that The Panini Group will become the promotion's exclusive trading card and collectible sticker partner. The new agreement will take effect from Q1 2022 with the WWE Prizm collection in the build to WrestleMania 38. 

WWE issued the following press release:

IRVING, Texas & STAMFORD, Conn.--(BUSINESS WIRE)-- The Panini Group and WWE (NYSE: WWE) announced today a multi-year agreement that will make Panini WWE’s exclusive trading card and collectible sticker partner. The landmark agreement will begin in the first quarter of 2022 and will include multiple trading card products during the first year. Panini’s U.S. subsidiary, Panini America will be responsible for developing the WWE trading card products.

The first product release – 2022 WWE Prizm – will coincide with the buildup surrounding WrestleMania, WWE’s biggest annual event, taking place on April 2 and 3 at AT&T Stadium in Dallas. WWE trading card products will be available at mass retailers including Walmart and Target, as well as hobby stores nationwide and online.

"We have always been intrigued by WWE as a license partner and their fans' incredible passion," said Panini America CEO Mark Warsop. "Our entire team is looking forward to adding WWE, a truly iconic license, to our roster of exclusive partners. We have big plans for our WWE portfolio and the new heights we can help WWE trading cards and stickers reach in the collectibles arena."

"Panini has a 60-year history in sports and entertainment collectibles and is a leader in the trading card space throughout the U.S. as well as in Latin America, Europe and Asia," said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development. "We believe that this partnership perfectly aligns our mutual interests in providing fans with exclusive collectibles and, ultimately, growing this category globally."

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Aidan Gibbons

Written by Aidan Gibbons

Journalist/Editor-in-Chief of Cultaholic.com Twitter: @theaidangibbons