WWE Want To Make Crown Jewel A Must-Watch Event

While past WWE shows in Saudi Arabia have often been isolated from ongoing storylines, with the events being compared to giant house shows, WWE is hoping to change that perception with the upcoming Crown Jewel pay-per-view.

According to Andrew Zarian of the Mat Men Pro Wrestling Podcast, WWE are aware fans often don't tune in to the Saudi Arabian shows and the company is planning to make the October 21 show a "must-watch" event.

"It's a big show, they're giving away big matches in Saudi Arabia. It's a money deal for them. Will there be any long-term changes to their storytelling? Most of the time, no but maybe we'll see some changes happen this time around. Because I know the big deal for them has been [that] they are very much aware that the Saudi show seems like a nothing show. It just seems like a very big house show with no longer-term repercussions. But they want to change that and make this a show you want to watch," Zarian said.

"One o'clock in the afternoon on a Thursday is maybe not the most peak viewership but they don't give a sh*t about peak viewership. They don't care about any of that because they make the same amount of money no matter how many people watch live or not on Peacock. I would not be surprised if they continue on with these stories and stuff."

Several big matches have already been announced for Crown Jewel, including Roman Reigns vs. Brock Lesnar, Goldberg vs. Bobby Lashley and Becky Lynch vs. Sasha Banks vs. Bianca Belair.

The announced card is as follows:

• Roman Reigns (c) vs. Brock Lesnar - Universal Championship
• Big E (c) vs. Drew McIntyre - WWE Championship
• Goldberg vs. Bobby Lashley - No Holds Barred Match
• RK-Bro (c) vs. AJ Styles & Omos - Raw Tag Team Championship
• Becky Lynch (c) vs. Sasha Banks vs. Bianca Belair - SmackDown Women's Championship

H/T to WrestlingNews.co