AEW Full Gear Pay-Per-View Buy Rate Revealed
Buy rates remain steady for the young promotion...
Since Double or Nothing in May, All Elite Wrestling's pay-per-view buy rate has remained steady, with 110,000 people purchasing the promotion's first show, and 100,000 people ordering All Out.
This continued with Full Gear, as Dave Meltzer estimated on Wrestling Observer Radio that the show did between 90,000 to 100,000 buys.
Exact reasons for why the show did not outperform previous events are not currently known. Meltzer did speculate however that KSI vs. Logan Paul II may have cost them up to 10,000 buys, particularly in the 18-49 age bracket "as the number one thing on pay-per-views was not you."
Another possible reason given was the LSU Tigers vs. Alabama Crimson Tide, American Football game.
Bryan Alvarez also suggested AEW's small amount of time on TV may have played a role. He theorised that with only seven episodes of Dynamite having aired by 9th November, those who did not purchase the previous shows may not have had enough time to get to know the wrestlers and engage with ongoing storylines to warrant forking out $50 for the pay-per-view.