AEW's Cody Rhodes: Non-Wrestlers Are Leading WWE Down A Business Path While The Business Isn't There

With the recent programming, counter-programming, and counter-counter-programming between WWE and AEW, we’re in the midst of ongoing mud-slinging between the two companies, with each looking to take little jabs at one another.

Now, AEW EVP Cody Rhodes has joined in, and when talking about AEW’s recent victory in the battle over key demographics between SmackDown and Rampage, said the following to Kevin & Cory:

"It's a bigger deal for them,” said Rhodes, referring to WWE losing. "I don't mean to sound bullish or anything like that, but if they were under the impression that they were going to win in that key demo, there are plenty of people behind the scenes at WWE who are brilliant and great people, but I think there are people in the industry, non-wrestlers, people who have never even stepped in the ring, who are leading them down a business path while the business isn't there.”

Rhodes continued, pinpointing AEW’s successful branding as a ‘WWE alternative’:

“We're an alternative, they're the juggernaut of this space, we're the alternative brand. If you're looking at metrics and you work in the offices of that company, you do have to be aware that there is a seismic, SEISMIC, earth-shattering shift in the wrestling business. The last time there was this type of shift, was in the mid-80s when WWE was taking every territory because he [Vince McMahon] had the TV and they were making a better product and they deserve all the praise they did, but it's definitely an unreal time. As someone who is an executive in the company that is making these moves; you ask me when I'm standing in the ring with a microphone in my hand and I'm gonna give you the most competent answer, but it is also very overwhelming to be sitting here and talking to you guys, that's the responsibility. Great power, great responsibility. If the fans are choosing us and not the others, we have to make sure we give them everything they want and continue to give them the promise of a wrestling company led by wrestlers and Tony has done such a great job in terms of doing that, really led the ship in a great way.”

H/T: Fightful