AEW To Modify Live Event Strategy Amidst Poor Ticket Sales

Whilst many fans have noted that All Elite Wrestling has ‘its feeling back’, that so far hasn’t crossed over to ticket sales, with live shows still selling poorly for the promotion after a cool 2023.

A recent Dynamite in Savannah, Georgia drew one of the smallest crowds in Dynamite history, with only 2,187 tickets shifted by the afternoon of the event. On a recent episode of Wrestling Observer Radio, Dave Meltzer noted how the company is looking to alter its live event strategy moving forward in hopes of bucking this unwanted trend:

“They got to turn this ticket sale thing around. Because it's a bad perception when you're going into some of the cities, and like tonight was bad, but frickin Bowser city on Saturday and New Orleans, and that was the Texas one in the city… Rosenberg, Texas? And Henderson, Nevada. Henderson, Nevada, has under 1000 tickets. I mean, there's some bad ones coming up.

“They haven't really announced anything for March. But what I do know is that they are going to do less shows in Bowser cities and more shows in New York and Philadelphia and San Francisco's and stuff. They're not going to run as many small market shows that I know, but I haven't seen the schedule. But that is definitely… Kosha Irby is now in charge. And we will see. Like, none of this can be blamed on him. Because none of this was his doing a certain number of things, the deal is that they cut back on those late discounted tickets. That's a mistake, too.

“Ultimately, the reality is you've got to have a strong product, and you've got to have strong local promotion of the product. It's not a day where you can just, if we book it, they will come. I mean, WWE can do that. But because WWE is so strong, AEW, they need to work really hard to sell tickets," Meltzer stated.

H/T: WrestlingNews.co