After a somewhat mixed reception to her run as a straightforward babyface on AEW programming, Dr. Britt Baker was turned heel earlier in 2020. Immediately, her she began fleshing out more interesting character traits, including a pronounced smarminess and insincerity, as well as general passive-aggressive cruelty toward announcer Tony Schiavone.
Baker guested on Talk is Jericho, and credited Kenny Omega for the idea to turn her heel.
"Kenny was the first one who came to me and said, 'What if we turn you heel?'," recalled Baker. "I had never been a heel throughout my entire career, my very long four years. I've always been the bubbly babyface. I was all for it.'Sure, but I'm gonna need a lot of help because I've never done it before.'
"There were a lot of ideas on which direction the character should go and I really wasn't feeling or connecting with the ideas until I had cut a quick promo on Riho backstage at the New Year's Day show and some Twitter links had been sent to me about how it resembled Chris Jericho's WCW self-proclaimed role model. I texted Tony [Khan], like January 3, pitching this idea going off [Jericho's character] and he loved it."
In addition, Baker also credited Jericho himself, as well as Cody Rhodes and Tony Khan, for helping her shape the character.
(Credit to Fightful for transcription)