Cinnamon Toast Crunch Cross-Promotion Set For WWE WrestleMania 39

WWE WrestleMania 39 has a new sponsor in Cinnamon Toast Crunch Cinnamojis, it was announced today.

As part of the cross-promotion with the lucha libre-inspired cereal, a limited-edition Cinnamoji Toast Crunch box with Rey Mysterio will be available in the United States at Walmart. The back can be used to create a pop-up wrestling ring. Also, the Cinnamojis will "perform live at WrestleMania 39 alongside WWE Superstars."

Ahead of the show, Cinnamojis will fight it out to be the next lucha libre champion on Cinnamon Toast Crunch's social media channels.

Craig Stimmel, Head of Global Sales and Partnerships at WWE, said: "Cinnamon Toast Crunch is an enduring brand with an amazing product, and we're excited to welcome them as a first-time WrestleMania sponsor."

WWE have been more open to cross-promotion with their events in recent years, which was evident at Royal Rumble when Bray Wyatt and LA Knight clashed in a Mountain Dew Pitch Black Match. Damian Priest also defeated The Miz in a Zombie Lumberjack Match at WrestleMania Backlash 2021 in partnership with Zack Snyder's 'Army of the Dead' movie.

It emerged in February that a brand-sponsored match was planned for WrestleMania 39.

WrestleMania 39 will take place on April 1 and April 2 at SoFi Stadium in Inglewood, California.