Eric Bischoff has discussed All Elite Wrestling's philosophy of making the wrestling promotion the star of their own show, with the actual wrestlers being a 'supporting act'.
Bischoff believes that it's hard to know who the face of AEW is at the moment because of their tendency to swap different performers in and out of the top spots. In turn, this allows for different angles and storylines to develop, although arguably at the expense of making true superstars.
Speaking on the 83 Weeks Podcast, Bischoff said: "It seems to me that in AEW, AEW is the star and everybody else is a supporting cast member.
"AEW does, and it’s not a critique, it’s actually acknowledging a better way of doing business where you’re keeping people at a high level but not consistently so they can cycle top talent in and out and you’re not seeing the same version of a storyline or different versions of the same storyline months on end.
“Look what they did last week in the main event with Dr. Brit Baker [vs. Thunder Rosa], you’re seeing different things but who’s the face of AEW right now? It’d be hard to pick one, you can say who’s your favourite performer but it’d be hard to pick the face of the company."
H/T Wrestling Inc