John Cena On WWE's Current Product: "I Don't Think It's Soft, I Think It's Different"

People continue to weigh in on 'Taker's comments

Aidan Gibbons smiling in front of a green screen in an Adidas hoodie

Feb 11, 2021

john cena

The Undertaker stirred up a debate within professional wrestling last month after he called WWE's current product "kinda soft." The likes of Xavier Woods, Mick Foley, Drew McIntyre and Goldberg have all since addressed The Phenom's comments and John Cena weighed into the debate during a recent interview with Forbes.

"I guess I've viewed the WWE as a product outside of myself for a long time. I guess that's why I was so interested in the business side of it from very early on in my career. In that, I've seen it evolve, but I've also been called 'everything that's ruined sports entertainment.' I could look at the economics of it and make an argument that between myself - and the large amount of folks that carried on the roster beyond the Attitude Era into the Ruthless Aggression Era and the Reality Era - the fans of the Attitude Era certainly looked at our product as not what they're used to, and it wasn't. So I may have a bit of disagreement with Undertaker's word choice because I don't think it's soft, I think it's different," Cena said.

"I remember one of the first time Steve Austin came back during the height of the PG era, and he was just befuddled. Because Steve Austin goes out there and runs it. And if he gets stuck, he can curse, he can throw up some middle fingers, he can ask for a beer... but we took away three of the biggest clubs that he can hit with and told him to go out there and be himself. And he came back shaking his head and said 'I don’t know how you do this!' But if he had enough time, he's a great performer, he could get used to it."

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