LA Knight Estimated To Be WWE's Top Merch Seller For October 2023

LA Knight remains as popular as ever.

The former Eli Drake has rapidly risen to superstardom in 2023 and he now finds himself as one of the top babyfaces on WWE TV alongside the likes of Cody Rhodes and Seth Rollins. Knight will challenge Roman Reigns for the Undisputed WWE Universal Championship at Crown Jewel on Saturday, November 4. 

LA Knight continues to be a merchandise mover for WWE and Wrestlenomics has estimated that Knight was the top merch seller for WWE in October 2023, finishing ahead of John Cena, Cody Rhodes, Stone Cold Steve Austin, and Jey Uso who complete the top five. Below them are Roman Reigns, Rhea Ripley, the nWo, Eddie Guerrero, and Scott Hall. 

LA Knight is also estimated to have had two of the top three selling t-shirts with his black YEAH! t-shirt and yellow YEAH! t-shirt. Sandwiched between them is John Cena's latest 'Never Give Up' tee. 

Although he will challenge Roman Reigns for the Undisputed WWE Universal Title at Crown Jewel, LA Knight is not expected to walk away with the gold and Reigns is 1/50 to win on November 4.