Nick Khan Reveals Why WWE Are Holding Money In The Bank In London
Nick Khan says it is part of a wider strategy
WWE are set to return to the United Kingdom with their Money in the Bank premium live event on July 1.
The show will take place at The O2 in London, marking the first time it has been held outside of the United States. It is the second premium live event to happen in the UK within the past year, following Clash at the Castle in September 2022.
Discussing why the company decided to hold Money in the Bank in England's capital city during WWE's Q1 2023 earnings call, WWE President Nick Khan said:
"One of the reasons for the Money In The Bank event, July 1 at the O2 Arena in London, is so the buyers can see our product live. It's a heck of a lot easier for all of us once people have, for them to understand exactly what sports entertainment is compared to us simply articulating to them what we believe it is".
Khan noted that WWE are having discussions with potential partners regarding the company's core content rights, as well as the WWE Network. The WWE Network migrated to Peacock in the United States, but that service is not available in the UK outside of being an add-on for Sky and NOW TV.
The company are thus exploring other options and see Money in the Bank - which sold out in one minute - as a way of showcasing a passionate fanbase to would-be buyers.
H/T Wrestling Inc.
Written by Lewis Howse
Features journalist for Cultaholic.com and script writer for the Cultaholic YouTube Channel.
