Nick Khan: Why WWE SummerSlam Is On A Saturday
An unusual PPV date
WWE have traditionally held their pay-per-views on a Sunday evening, but the company is taking a break from their usual schedule this month and SummerSlam will take place on Saturday, August 21 in Las Vegas, Nevada.
Speaking to Recode Media about the change, WWE President Nick Khan explained part of WWE's reasoning behind the move to Saturday was that Las Vegas "is a Friday or Saturday night town."
Khan said: "Peacock allows us to test a few things, in terms of dates. SummerSlam, that's on Saturday. Traditionally, we've gone on Sunday with pay-per-views. We believe, on the sports calender, there are certain days where there should be sports and there aren't sports. We believe Saturday is one of those.
"Traditionally, we had not done that well in terms of box office in Las Vegas. If you speak of the Sunday connotation. No one has ever said, 'Let's go to Vegas and go crazy on a Sunday.' (Vegas) is a Friday and Saturday night town. We thought Saturday would work for us in Vegas and the ticket sales are reflective of that. We have a big audience and a big gate."
WWE is reportedly treating this year's SummerSlam as a WrestleMania-worthy event and big names like John Cena and Goldberg will be in action alongside full-time stars like Charlotte Flair, Sasha Banks, Roman Reigns and Drew McIntyre. Check out our full preview of the event here.
H/T to Fightful