Nikki Bella Drawing Praise Within WWE Over Social Media Numbers

Nikki Bella's current work on WWE TV has been receiving praise within the company.

According to WrestleVotes on Fightful Select, Bella has been drawing praise, particularly over her social media numbers, which are said to have been impressing people in WWE week after week.

It was also noted that Nikki has exceeded internal expectations around digital engagement and her merchandise sales since returning to the company at Royal Rumble 2025. A source within WWE noted to WrestleVotes they wouldn't be surprised if WWE put a bigger spotlight on Bella moving forwards as a result of her metrics.

Bella is currently in a feud with Paige on Friday Night SmackDown, having turned on the former Saraya at SummerSlam after Paige and the Bella Twins lost to Fatal Influence. The programme so far has revolved around mentioning each other's former romantic partners and performing their moves inside the squared circle, with the rivalry currently tied at one win apiece.

Outside of the programme with Paige, Nikki Bella has been involved in the WWE Women's Championship picture, with the belt currently held by Chelsea Green.