Earlier today, New Japan Pro-Wrestling announced they had reached an agreement with Roku which will bring NJPW content to The Roku Channel in the United Kingdom, the United States and Canada.
From February 11, a weekly series titled 'New Japan Pro-Wrestling' will air every Thursday at 5 pm on The Roku Channel. It will then be available on demand.
The Roku Channel will also have a library of NJPW content featuring "key highlights from the 2020 NJPW catalogue." Historical matches could also be added to the channel in the future.
The Roku Channel is available on current-generation Roku streaming players, including the NOW TV Smart Stick, and Roku TVs in the United Kingdom. The channel is available on a wider range of devices in the United States.
NJPW President Takami Ohbari said: "Our fans in the United States, Canada and the United Kingdom are among our most loyal, and they have been very clear that they want NJPW's content made available to them. NJPW is unlike any other pro-wrestling in the world. It is the most athletic, sports-oriented pro-wrestling on the planet, and we are excited to bring our athletes and matches to these markets in such a major way. Thank you to The Roku Channel, and we look forward to a successful partnership that brings NJPW to millions of new fans around the world."
Ashley Hovey, Director of AVOD Growth, Roku added: "Expanding the breadth and quality of our programming has fueled The Roku Channel to one of the largest and fastest-growing channels on our platform. Sports programming continues to be an important category for our users, and we are very excited to partner with NJPW to put the world of professional wrestling at the fingertips of millions of engaged users on The Roku Channel."