Report: Update On 'Hot & Heavy' WWE Sale Process

As Vince McMahon continues to pursue a sale of WWE, CNBC analyst David Faber has revealed on Squawk on the Street that the company's pursuit is "going quite well" and the situation is "hot and heavy."

"I am hearing from people close to the situation that it's a pretty good sales process with some saying it's hot and heavy," Faber said, before noting there were fewer doubts about a sale being completed.

Faber also mentioned Liberty Media, private equity firms, and Endeavor as potential buyers, although Endeavor have publicly ruled themselves out of buying WWE. Faber also reiterated that Comcast are not part of the sale process for WWE. 

Furthermore, Fightful Select reported that people within WWE they have spoken to expect "business to pick up" in April after WrestleMania 39, with the Showcase of the Immortals taking place in Los Angeles said to be a "positive strategic situation."

Fightful have also spoken to sources within Disney, who noted potential buyers of WWE "are doing their due diligence, they're following the news cycles, regardless of their public levels of interest. They're aware of the things that would make audiences and staff happy. She [Stephanie McMahon] seemed to bring a lot of positive to the company." 

Several linked to potential buyers noted Stephanie McMahon could be "a desired return." McMahon quit WWE in January 2023 following her father Vince McMahon's return to the organisation as Executive Chairman. Stephanie had been Chairwoman and Co-CEO of WWE at the time of her resignation. 

Potential buyers also indicated the price of WWE would be negatively affected if Vince McMahon demanded to remain involved with the organisation following a purchase. Reports earlier this month noted WWE are set to meet with potential buyers in April ahead of the first round of bids. 

H/T to F4W Online