Report: Update On When The White Rabbit Will Be Revealed

White Rabbit teases have aired in WWE for the past few weeks, with the company utilising QR codes to ask the question 'Who killed the world?' with the answer always being that 'You did.' The Jefferson Airship song 'White Rabbit' has also played in WWE arenas during commercial breaks on Raw and SmackDown, as well as at house shows. 

Who the White Rabbit is has yet to be revealed but that is seemingly set to change in the near future. According to Fightful Select, "those in the know" have claimed the White Rabbit will be revealed at WWE's Extreme Rules pay-per-view on October 8. If the person behind the White Rabbit teases will be in Philadelphia, Pennsylvania or not is unknown, though. 

As noted in past reports, it is widely believed within WWE that the White Rabbit teases are for the return of Bray Wyatt. The two-time Universal Champion has been away from the company since his release in July of 2021, but the two parties are known to have been in talks recently. 

Fightful further stated that WWE creative have been hands-off for the most part with the White Rabbit teases and the majority of people backstage don't know about the smaller details that are involved. Not everyone was in favour of using QR codes for the teases but those backstage in the company view them as a major success.