Report: Why AEW All In Tickets Are Cheaper Than WWE Clash At The Castle Revealed

Tickets for All Elite Wrestling's first event in the United Kingdom - All In at Wembley Stadium - went on sale today through AEW Plus and Ticketmaster presales, with tickets set to go on general sale from Friday, May 5. 

Tickets are priced at £1500 for ringside but are as low as £30 for the top tier of Wembley Stadium, much cheaper than the initial price of tickets for WWE's Clash at the Castle show from Cardiff, Wales in September 2022. 

Dave Meltzer reported on Wrestling Observer Radio that AEW have priced tickets cheaper than expected as the aim of All In is to establish the promotion within the UK and Europe as a whole and pack as many people as possible into Wembley Stadium.

"AEW's trying to price (All In tickets) for volume. WWE was pricing (Clash at the Castle) for gate. And if you're a business I guess you would say 'let's price it for gate'. WWE's motive was 'we want to do the biggest gate we can, we wanna maximise our gate', that was the goal of Clash at the Castle. With AEW here, the goal is much different - the goal is to establish the brand, get a lot of people in that stadium so the company looks really big-time. And have that help in trying to generate whatever kind of deals you can throughout Europe," Meltzer said.

AEW All In will take place on Sunday, August 27 at Wembley Stadium.

WWE will also return to the UK this year, with Money in the Bank set to take place at The O2 in London, England on Saturday, July 1. Limited singular event tickets for SmackDown and Money in the Bank will be available from 10 am on Friday, May 5.

H/T to WrestleTalk