Report: WWE Ticket Prices Double Since TKO Merger

The price of WWE tickets in the United States and Canada has almost doubled since the completion of the WWE-UFC merger under TKO Group Holdings in September 2023.

Wrestlenomics, using data obtained from Pollstar, has reported that domestic WWE ticket prices for main roster events have risen dramatically when compared to ticket prices prior to the merger. When adjusted for inflation, the price of WWE tickets between 2020 and 2023 averaged $59, while the average ticket price not adjusted for inflation was $52.

For 2024, the average price of WWE tickets in the United States and Canada when adjusted for inflation was $75, and the price has only risen again to $118 in 2025 so far.

Pollstar's data does not include every taping of Raw and SmackDown, but their sample size is still substantial of 29 events in 2021, 48 shows in 2022, 53 events in 2023, 49 shows in 2024, and 27 events in 2025 so far.

The increase of WWE ticket prices has been a deliberate strategy of TKO's, with TKO President Mark Shapiro suggesting in September that ticket price rises are set to continue, while also claiming that Vince McMahon primarily priced WWE tickets for families.

Despite the rise in ticket prices, estimates from WrestleTix suggest that tickets distributed for WWE events are in their third consecutive year of growth with an average of 11,500 per show so far in 2025, up from 11,000 in 2024, 9,900 in 2023, and 7,600 in 2022.