Road Dogg Details Why WWE Didn't Push Rusev Day

One thing we saw time and time again from Vince McMahon’s WWE was that if you got over on your own against WWE’s will, then the company would barely back you. Zack Ryder as Internet Champion springs to mind, as does the wildly popular Rusev Day, with both acts severely de-pushed and/or ignored by WWE.

In the case of Rusev Day, whilst WWE did make some money off of merchandise they never went all in on the gimmick, and during a recent episode of the Oh You Didn’t Know podcast, Road Dogg has given his thoughts on WWE not pushing Rusev and Aiden English during Rusev Day:

“Yes, we saw Rusev Day getting over. I honestly don’t know what happened to Rusev Day. One day, we were pushing it and the next day we weren’t. Honestly, when I say we weren’t pushing it, it didn’t go away. It didn’t just disappear, we just weren’t doing anything with it anymore,” said Road Dogg. “Every time I would pitch something it would get shot down. So I don’t know what happened. I’m not going to say anything, because last time I said something, I got a phone call and I’m not gonna have that happen again. But honestly, I don’t know what went down that all of a sudden we stopped running with it because it was going really well.”

Road Dogg - a former head writer in WWE - continued, speculating that Vince McMahon simply didn’t like Aiden English’s look:

“I think it was getting over and I don’t know if Vince was a fan of Aiden English. I feel comfortable saying that,” continued Road Dogg. “I don’t know if he was a fan of Aiden English. He’s a great singer. He’s a great wrestler. He’s, I mean, he’s not a beautiful man, but neither am I. Well, look, he doesn’t, his body looks like everybody else’s, just he’s not tanned and he looks like me or whatever. You know what I mean? Like he just looks different. And I don’t mean nothing bad by that. You can’t say nothing nowadays without having to qualify it with everything. God, the dude is not good-looking, what do you want me to say?”

H/T: Inside the Ropes