Roman Reigns Reportedly Breaks WWE Merchandise Sales Record

Roman Reigns has reportedly become WWE's all-time highest ever merchandise seller among heel wrestlers within the promotion.

Reigns has performed the work of his career over the last year, since returning to WWE in August 2020, establishing himself as the company's top star and leading heel as the Universal Champion on SmackDown.

WrestlingNews.co is reporting that WWE officials are thrilled with how Reigns has been since his heel switch, while his move over to the dark side appears to have not hindered merchandise sales, as seen with previous other huge turns in WWE's history.

On the contrary, Reigns is reportedly WWE's current highest seller of merchandise among active talent and has also shattered the record for the most merch sold by a heel wrestler ever in the company.

The Tribal Chief's current merchandise sales, according to one source, are at the same levels of John Cena. Reigns' sale numbers are arguably more impressive as he is hitting these peaks while working as an antagonist heel character on WWE television, while Cena has always portrayed a white-meat babyface.