Tony Khan: Having a Young, Engaged Audience Is So Important For AEW
Khan has discussed the key demographics and their relationship to advertisers
Tony Khan says having such a young and engaged audience in the All Elite Wrestling product is really important because of how attractive that viewership is to the advertisers.
AEW Dynamite has registered a higher viewership than WWE Raw in the key 18-49 demographic in the past two weeks and AEW boss Khan says this demo is proving crucial to his promotion's success.
Talking to Bloomberg Business of Sports, Khan said: "It’s the youngest skewing audience of all sports programming on all of television. There have been more weeks than not in the past several months where we’ve beaten every major sporting event in terms of having the youngest skewing audience.
"Our Wednesday night show and our Friday night show have both been rated as the number one show on cable in the 18-49 demographic.
"We have a more affluent fanbase than other wrestling organizations, but really, people from all kinds of backgrounds. They are more likely to be a college educated audience. They’re a very attractive audience to an advertising base — particularly, with the age demographic that they add.
“Having such a young, engaged, audience is really important for us, and it’s also a very consistent audience. This year, so many times, we’ve been the number one show on cable and you can really count on our fans to come and watch the show every Wednesday night."
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