Tony Khan Learning A Lot From Big Boom AJ & Big Justice Of The Costco Guys

Viral sensations Big Boom AJ and Big Justice, AKA the Costco Guys, are teaching AEW owner Tony Khan a thing or two about marketing.

The duo have been bringing the boom to AEW ahead of AJ's match with QT Marshall on the Zero Hour portion of Full Gear, with The Rizzler set to play a part by ringing the bell.

Discussing their work in AEW during the pre-Full Gear media call, Khan said:

"It's been tremendous. It's been absolutely tremendous. It's been something I've enjoyed. I've learned a lot about marketing and entrepreneurship from AJ and Justice, they are tremendous. I really enjoy talking to them. Tomorrow, I'm going to be on Fox Business Network talking about this collaboration with Big Boom AJ. They've built a great brand and they are a nice family. It's nice to see a father and son working together. I think that's part of the appeal. Clearly America and people all over the world want to see this father and son.

"They're having a good time and look spending time together and they like watching Justice and the Rizzler grow up. It's really a nice thing. Personally, I've had my eyes opened to what they've been able to do. It was so cool to hear their name on the Tonight Show and to be featured on the Tonight Show and have AEW discussed on such a prestigious platform was really cool. That's just one example of the kind of high-profile media Big Boom AJ and Big Justice have been bringing to AEW. We're very excited to have the Rizzler at AEW, it's awesome. It's a great collaboration and indicative of the kind of great collaborations we want to have with our marketing partners".

The Costco guys were not originally scheduled to appear on AEW television, but the buzz around the angle convinced Khan to feature them on Dynamite.

H/T Fightful

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