THQ Nordic

Update On Battle Between GCW & AEW Over 'Fight Forever' Trademark

Update on issues between AEW & GCW over the Fight Forever video game

Issues between All Elite Wrestling and Game Changer Wrestling arose over the weekend after it emerged that GCW had opposed the "Fight Forever" trademark for AEW's upcoming console video game. GCW were granted a 90-day extension to file the opposition and it was noted that both promotions are currently in settlement negotiations. 

GCW previously held a Fight Forever 24-hour charity event back in January 2021. AEW then filed to trademark 'Fight Forever' on March 21, 2022 before GCW later filed their own trademark for the phrase on July 21, 2022. 

GCW owner Brett Lauderdale has already commented on the trademark situation, tweeting: "GCW has never, and will never ask for a dollar of Tony Khan's money."

In an update, GCW told Fightful Select: "As co-producers of the charity event in January 2021, I know both sides were negotiating in good faith to make sure everyone could continue to use the mark without impediment. Didn't get sorted in time and the lawyers filed extension."

Fightful also noted that GCW are not suing AEW, nor are they trying to delay the AEW Fight Forever video game. According to reports, Fight Forever is slated to be released in Q2 2023 after the release was delayed while THQ Nordic and AEW tried to secure a Teen rating for the title. 

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Aidan Gibbons

Written by Aidan Gibbons

Editor-in-Chief of Twitter: @theaidangibbons