Why AEW Filed To Trademark 'Fairway To Hell'

Golf-related AEW show coming soon?

Aidan Gibbons smiling in front of a green screen in an Adidas hoodie

Aug 11, 2025

Logo for AEW featuring TBS, TNT, and Max logos

All Elite Wrestling filed to trademark 'Fairway to Hell' in June 2024 for the purposes of merchandise and organising a golf tournament, but the promotion has yet to use the trademark.

While the trademark has led to nothing as of yet, AEW President Tony Khan revealed on My Mom's Basement that the promotion filed for 'Fairway to Hell' with the idea of running a 'Fairway to Heaven' golf tournament before a special edition of AEW Dynamite the following day.

"I had this amazing idea that I think the Barstool audience would love and I think golf fans would love. I really want to do something that I think would be for a great cause, and it's a charity golf tournament and it would be great for wrestling and it would be great for wrestling fans. Hopefully it could bring some new fans to golf and some new fans to wrestling, because I think there's more of a crossover than people would realise between the sports," Khan stated.

"And I want to do a charity golf tournament - and this is a thing I'm breaking on My Mom's Basement with the great Robbie Fox - I want to do a charity golf tournament called 'Fairway to Heaven.' And then have wrestlers and golfers and people participate for charity at Fairway to Heaven. Have the charity golf tournament on Tuesday and then do Dynamite in the same city or same location/region on Wednesday - 'Fairway to Hell.' Fairway to Heaven, Fairway to Hell, it would be great, right? And I think it'd be awesome."

In other pro wrestling and golf connections in 2025, several pro wrestlers, including MJF, Becky Lynch, and Nikki Bella, appeared in Happy Gilmore 2. Lynch and Bella made cameos in the Netflix movie, while MJF was in a key role as one of Happy Gilmore's sons.

H/T F4WOnline

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