WWE have confirmed a deal that will see DraftKings become an Official Gaming Partner of the promotion.
The agreement, announced via a press release, centres around DraftKings’ free-to-play pools product, with the collaboration being launched with an inaugural free-to-play pool at WWE WrestleMania 37.
As a part of the agreement, DraftKings will receive an exclusive license to media assets and branding for WWE pay-per-view events. Additionally, both WWE fans and DraftKings customers will be able to participate in integrated, free-to-play pools contests.
"We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner,” said Stephanie McMahon, WWE Chief Brand Officer. "This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand."
"As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” said Ezra Kucharz, Chief Business Officer at DraftKings. "This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide."