WWE Expanding NIL Programme

WWE are expanding their Next In Line programme.

The company have announced a multi-year partnership with INFLCR, a name, image and likeness business management platform for college athletes. WWE will use INFLCR to reach over thousands of student-athletes.

"We are excited about the opportunities that this partnership with INFLCR will create as we continue to expand our Next In Line program and identify student-athletes with an interest in becoming WWE Superstars. The Next In Line program is a unique opportunity that creates a clear pathway into WWE and partnering with INFLCR will help to bolster our efforts and resources in the NIL space," Triple H said.

WWE launched the Next In Line programme in late 2021 and announced the inaugural class in December.

The programme is designed to help recruit and develop college athletes into potential WWE talents. Prospective wrestlers receive access to the WWE Performance Center, as well as resources for media training, brand building, live event production, creative writing and community relationships.