WWE Files Trademark For "Bella Glam"

WWE entering the field of personal care products...

It would seem that WWE is planning to launch a line of personal care products with the Bella Twins as the product line's namesake, based on the contents of a recent trademark filing.

On September 14, WWE filed to trademark the phrase "Bella Glam", with the filing reading (per Fightful), “IC 003. US 001 004 006 050 051 052. G & S: Aftershave, antiperspirants, essential oils for aromatherapy use, baby lotions, bar soaps, bath soap, bath oil, beauty creams, body lotion, body sprays, cologne, perfume, cosmetic preparations, cosmetics, cotton balls for cosmetic purposes, detergents for household use, eye make-up, face powder, hair care preparations, shampoos, hand lotions, hand soap, body soap, lipstick, lip gloss, lotions for face and body care, make-up for the face and body, mouthwash, nail polish, scented oils, toothpaste.”

Nikki and Brie Bella have previously used the phrase "Bella Glam" in videos relating to numerous self-care topics. The two have already launched Nicole and Brizee (a line of hair care products), and Birdiebee (a clothing line).

The filing comes amid news that WWE is launching its own line of wines, so their upcoming product line is looking rather unique.

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Justin Henry

Written by Justin Henry

In addition to writing lists and commentaries for Cultaholic, Justin is also a features writer and interviewer for Fighting Spirit Magazine, and is co-author of the WWE-related book Titan Screwed: Lost Smiles, Stunners, and Screwjobs.