WWE NXT Officials Had No Input On New Logo

All part of Vince McMahon’s ‘new direction’ for the show

Jack Atkins side view with black and white filter

Sep 3, 2021

NXT logo.png

The recent reveal of the new NXT logo divided fan opinion online, as the sweeping changes for the WWE brand have officially begun.

With rumours of Triple H having less involvement with the direction of NXT circulating, The Wrestling Observer Newsletter’s Dave Meltzer has now reported that the logo change was handled by the upper echelon of WWE management, saying:

“The new logo came from WWE with no input from the NXT people and it’s when it comes to the future of NXT and its rebranding, it’s said the people making the decision, on their own, are the likes of Vince McMahon, Nick Khan, John Laurinaitis, Kevin Dunn and Bruce Prichard.”

The changes come after WWE President Nick Khan promised a shake-up of the former ‘third brand’ of WWE, with recent reports suggesting that WWE is keeping talent in the dark with regards of changes to the brand.

NXT has had a topsy-turvy year, after ‘losing’ the ‘Wednesday Night Wars’ against AEW: Dynamite, and in the wake of WWE releasing several prominent stars from the show such as Bronson Reed and Bobby Fish, many assumed that a change for NXT was inevitable.

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