WWE Raw Ratings Drop Despite Advertising Big E's Money In The Bank Cash-In
Monday Night Football took the views
Sep 15, 2021
WWE Monday Night Raw experienced a drop in ratings and failed to beat Monday Night Football, despite advertising Big E's Money In the Bank cash-in and a WWE Championship Match ahead of the show.
The September 13 episode of Raw had marketed a WWE Title match between Bobby Lashley and Randy Orton in the days prior, while Big E confirmed on social media he would be seeking to cash in his Money In The Bank contract during Raw a few hours before the broadcast began.
Despite this, this past week's Raw drew an overnight viewership of 1,670,000, a drop from the 1,849,000 that tuned in to watch Raw on September 6. The viewership was WWE's lowest for Raw since the return to touring and live crowds in attendance for the weekly television product.
Meanwhile, the 0.43 rating in the 18-49 demo was one of the lowest ever in WWE Raw history.
It is worth noting that the final hour of Raw, which included the WWE Championship Match and the Cash-in, was the highest viewed of the three hours of this week's show.
This number also broke a nine-week streak where Raw had beaten its previous year's viewership. It was down one percent from last year in viewers, but down 14 percent in 18-49, and down seven percent in 18-34.
ESPN's Monday Night Football and Sports Center dominated the viewership on Monday 13 September, taking the top five spots for audience numbers on basic cable, with WWE Monday Night Raw coming in sixth.
