The Outrunners Estimated To Be Outselling Swerve Strickland For Merch
Estimates suggest The Outrunners are selling more merch than Swerve Strickland
The Outrunners are certainly cult favourites in All Elite Wrestling and Ring of Honor, but it seems the ‘Youngest Men Alive’ could potentially also be merchandise machines, according to sales estimates.
A round-up of estimated merch sales numbers across AEW/ROH for the month of August shows that Outrunners are potentially moving more merch than the likes of Swerve Strickland, Jon Moxley, Bryan Danielson, and many other main event-level acts.
The estimated numbers come courtesy of Wrestlenomics, with the top 10 sellers for August (in order) being AEW, Will Ospreay, MJF, ROH, Mariah May, Darby Allin, Rob Schamberger, The Outrunners, Bryan Danielson, and Britt Baker.
Whilst this is good news for Turbo Floyd and Truth Magnum, Dave Meltzer in the Wrestling Observer Newsletter suggests it is an issue when The Outrunners and Schamberger (artist) are outselling the current and previous AEW World Champions, never mind established merchandise movers like The Young Bucks and Orange Cassidy.
This is obviously not undermining the cult-like fervour surrounding The Outrunners, but is more a question of AEW’s marketing and merch teams, if the likes of easily marketable stars like ‘Timeless’ Toni Storm and Mercedes Moné are being outsold by Magnum and Floyd.