AEW Planning To Take A Lot Of T-Shirts To All In

Plenty of t-shirts will be available to buy at AEW All In

The lack of AEW merchandise at the promotion's events has become somewhat of a running joke, with fans often complaining about the dearth of t-shirts when they attend AEW TV tapings like Dynamite, Rampage, and Collision. 

Fans heading to All In don't need to worry, though, as AEW CEO Tony Khan revealed to CNBC there will be plenty of merchandise available at the August 27 pay-per-view. 

After being asked about AEW expanding to other revenue streams, Khan stated: 

"Absolutely. There are great new revenue streams opening up to us. The video game space is very exciting. We've got great action figures. T-shirt sales are going to be through the roof when we go to Wembley Stadium. I'm bringing a lot of shirts, I can assure you, and we've got a lot of very exciting revenue streams. But really the biggest revenue streams in pro wrestling are the big three. Typically with your live events, your TV in particular, the US TV rights are very strong, but also for us, our TV in the UK is massive. We are the number one company by all major business metrics now in the UK because we have by far the biggest weekly TV audience with AEW on ITV, and now we've put on the biggest event with Wembley Stadium this Sunday. So it's very exciting with All In coming to England, which is one of the biggest markets and that is a place where it is not just a challenger brand. We are the industry leader and certainly those live events, those TV rights and the pay-per-view fees and streaming revenues, which is exciting for us because we haven't even tapped into the biggest source of streaming revenues yet."

Wembley Stadium states that AEW merchandise will be available from various units operating along Wembley Way between 11 am and 7 pm BST on Sunday. Merchandise will also be available on the concourse area between 1 pm and 10:30 pm BST. 

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