AEW Pockets Six Figures From SEGA For Like A Dragon Gaiden Street Fight

AEW makes at least $100,000 from SEGA sponsored match

All Elite Wrestling presented their latest sponsored match on the November 15 edition of AEW Dynamite as Kenny Omega, Chris Jericho, Kota Ibushi, and Paul Wight faced off against Brian Cage, Konosuke Takeshita, Powerhouse Hobbs, and Kyle Fletcher in the Like a Dragon Gaiden Street Fight. 

The match was an entertaining display that saw Powerhouse Hobbs powerslam Paul Wight onto a car, Kyle Fletcher hit a jumping tombstone through a pile of chairs on Kota Ibushi, and Konosuke Takeshita deck Kenny Omega with a bicycle. Kenny Omega ultimately won the match for the babyfaces following a one winged angel to Brian Cage. 

The match pocketed some money for All Elite Wrestling, with Fightful Select reporting that AEW earned six figures from SEGA for the match. The match featured plenty of references to the Yakuza spinoff, Like a Dragon Gaiden: The Man Who Erased His Name, which has just been released for PlayStation and Xbox consoles, as well as PC.

The deal came together through SEGA, AEW's Nik Sobic, and Kenny Omega and original pitches for the match were for it to take place at another event or even at AEW Full Gear. The November 15 edition of Dynamite was decided upon to put more eyes on the sponsorship. 

The reaction to the match within AEW has been a positive one, with those Fightful has spoken to said to be happy with how the deal and the match came off. 

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Aidan Gibbons

Written by Aidan Gibbons

Editor-in-Chief of Twitter: @theaidangibbons