Chris Jericho Files To Trademark 'Jericho Appreciation Society'
A new 'Jericho Appreciation Society' trademark for Chris Jericho
While he avoided being in a faction for 29 years, Chris Jericho has now been in two stables in three years.
The Painmaker appeared to have made peace with Santana and Ortiz but Jericho turned on them on last week's edition of Dynamite before he formed the Jericho Appreciation Society with 2point0, Daniel Garcia, and Jake Hager, who followed him from the Inner Circle.
Following the formation of the new group, Jericho filed to trademark 'JAS' and 'Jericho Appreciation Society' with the United States Patent and Trademark Office on March 10. The trademarks were filed for merchandise and entertainment in professional wrestling purposes.
Jericho Appreciation Society merchandise is already available to purchase from ShopAEW along with the usual range of Jericho t-shirts.
His new faction name is just the latest trademark Jericho has filed. Le Champion recently also filed to trademark 'Sports Entertainer', with sports entertainment vs. professional wrestling having been prevalent in his feud with Eddie Kingston ahead of Revolution.