Over the weekend, All Elite Wrestling Executive Vice President Cody Rhodes shared some statistics on Dynamite's first year in the United Kingdom. Dynamite has primarily aired on Friday nights after 10 pm during it's first year, while WWE programming first airs live on BT Sport 1.
The American Nightmare noted:
• "AEW: Dynamite is beating the first-run broadcast of all its competitors in the UK for audience volume."
• "Dynamite's audience is over 5 times that of NXT, double that of SmackDown and almost double of Raw."
• "It is also almost double the audience of IMPACT Wrestling, which had been airing in the same slot as Dynamite and also on a free-to-air channel."
• "Dynamite benefits from reaching considerably more people than any of its competitors."
• "Full episodes of Dynamite on ITV4 have reached 2.7m people, based on 5+ consecutive minutes of viewing."
• "In its first year AEW programming on ITV channels reached 6.7m people, based on them having at least 5 consecutive minutes of viewing."
Cody was delighted with the news, as he tweeted: "This is some really positive/staggering data & research about our friends across the pond! @ITV/@AEW. Thanks to our incredible fans for such a successful first year of #AEWDynamite."
AEW: Dynamite being the most-watched professional wrestling show on UK TV won't come as a surprise to many. The latest statistics from BARB show ITV4 had a reach of 28.139 million in Q3 2019, compared to 6.388 million for BT Sport 1.
The young promotion's much larger reach than WWE programming meant over a four-week period from September 7, 2020, to October 2, 2020, Dynamite averaged a larger viewership than Raw, SmackDown and NXT combined. Dynamite averaged 144,000 viewers during this period, while Raw averaged 56,025 viewers, SmackDown averaged 49,575 and NXT averaged 27,200. All figures include +7 data courtesy of BackBodyDrop, which means viewers who watched the shows live, via time-shift and on-demand were all counted.