Eric Bischoff Reveals Hulk Hogan's Biggest Concern About NWO Heel Turn In 1996

Hogan joining up with The Outsiders is one of the biggest moments in wrestling history

Jack Atkins side view with black and white filter

Jul 5, 2021

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The leg drop heard around the World. Hulk Hogan sticking a proverbial middle finger up to his fans, leg dropping Randy Savage, and revealing himself as the ‘third man’ of WCW ‘invaders’ Scott Hall and Kevin Nash’s team at WCW Bash at the Beach 1996.

This moment set the wheels in motion of the nWo, and ushered in the hottest period in wrestling history. But according to Eric Bischoff, Hogan had his concerns about the heel-turn, and his ‘inner circle’ did too:

“Peter Young has been Hulk’s manager probably since early WWF and the bond between those two is very real and very close and I respect that,” said Bischoff on the 83 Weeks Podcast “I will say that Peter Young truly has Hulk’s best interest at heart so I don’t want to make it sound like Peter was selfish or concerned about himself or anything like that.

“But, Peter Young is one of those guys that’s always afraid that the sky is going to fall. In my experience with him, Peter was one of those guys that was always so fearful that something negative was going to happen based on something Hulk was going to do that I was pretty sure that he was that voice in Hulk’s ear. He didn’t mean to do it but because of his affection for Hulk and his role as Hulk’s manager, I was pretty sure that Peter was in Hulk’s ear on a pretty consistent basis, trying to talk him out of this in his own way.”

Another influential voice was Hogan’s now ex-wife Linda, who according to Bischoff, likely would have been sceptical of the heel turn too:

“Linda was all about the money, she didn’t give a s***,” Bischoff said. “She was obviously a strong influence, she could wear you down, she had a strong personality and if Linda thought that this would be a bad financial move for Hulk, because let’s face it, heels don’t sell merchandise. Generally speaking, clearly not the case with the nWo because they’re still making money as we heard from Scott Hall a couple weeks ago. But at the time, we didn’t know that, Hulk didn’t know that, Linda didn’t know that, Peter Young wouldn’t have known that. Typically in the wrestling business, once you turn heel, your merchandise sales go down dramatically.

“I would imagine from Linda’s perspective that was a concern but even though the kids were very young, that was one of Hulk’s primary concerns. When I went down to Hulk’s house to talk to him about the idea of turning Hulk, his primary concern was the effect it would have on his kids, the first thing that he brought up. ‘Man, I’ve got young kids that are in school. I live in a community where people are into the Hulk Hogan character. I’m a positive influence and I do a lot of positive things for charities.’ At the time, I think he had made more Make-A-Wish appearances than anybody in history.

“Hulk was really aware that a lot of those opportunities to work within the community and to sell merchandise, he was venturing into the unknown,” Bischoff continued. “Even though Hulk’s merchandising and things like that weren’t as popular as it was in the mid 80s, early 90s, it was still significant. He was still getting a lot of commercial opportunities and endorsement opportunities. He knew that turning heel would be waving goodbye to all of that. There was a lot of genuine concern about a lot of issues but the kids were a big part of it even though they were very young, Hulk was very concerned that turning heel would have some kind of adverse effect on his kids. Kids are kids, it is what it is.”

H/T: Wrestling Inc.

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