FITE Rebrands As TrillerTV

Combat sports streaming service FITE has officially rebranded to TrillerTV, with the company expanding its broadcast output outside of pro wrestling, MMA, and boxing.

The service has been the PPV home to All Elite Wrestling outside of the United States, and provides PPV broadcast slots for various independent wrestling promotions such as IMPACT, amongst others. A recent move into football broadcasting has prompted the name change, with FITE+ and FITE 24/7 rebranding as TrillerTV+, and TrillerTV 24/7 respectively.

Kosta Jordanov, co-founder and CEO of TrillerTV, said, “Now that we’ve proven FITE in tens of thousands of live events from all over the world, it’s time to expand to more content verticals under our new brand TrillerTV. We will be adding new sports categories, more premium brand promotions, and continuing to improve our technology to give the best user experience in streaming sports and entertainment.”

Mahi de Silva, CEO of Triller, added: “We are thrilled to realise one of the core objectives of the acquisition of FITE. The launch of TrillerTV is the culmination of the strategy of expansion from their combat sports roots to broader sports content and even broader entertainment verticals across the globe. TrillerTV is a great example of Triller’s open-garden approach of delivering high quality entertainment on every platform; mobile phones, PCs, streaming devices, set-top-boxes and gaming consoles.”

The rebrand is not believed to be set to affect AEW or the AEW+ service which currently runs on the platform.

H/T: BroadcastNow