Jim Ross believes WWE's decision to move away NXT away from Wednesday evenings was because the promotion got tired of losing to All Elite Wrestling in the ratings.
From October 2019 until April 2021, AEW Dynamite and NXT went head-to-head on Wednesday nights, with the newer promotion generally doing better numbers. NXT would switch to Tuesdays following WrestleMania 37, citing an opportunity to lead into the show following Monday Night Raw.
Former WWE announcer JR, who now works for AEW, believes the decision was the best thing to happen for wrestling fans, who now don't have to decide which company to watch and support.
However, Ross also believes WWE were frustrated by AEW's consistently better ratings than NXT.
Speaking to Jimmy Varsallone, JR said: "I always think our product, in general, was more fan-friendly. We can't take our eye off the commodity of fan support. You can't live without it. Anything that makes it more fan-friendly is a good thing.
"WWE moving off Wednesday makes it easier on the fans. It was a win-win for everyone involved. It was obvious, WWE goes on Wednesdays, head-to-head with us, in hopes it would hurt our growth. It didn't happen.
"They probably got tired of getting their ass beat every week. They have a lot of stroke with USA, so they made a move. It helped them and they have more viewers, we have more viewers, and fans don't have to make a decision. If it's fan-friendly, it's a good move. We have to protect our greatest assets (the fans)."